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Dead Island Trailer Wins Award, Is Kind of a Big Deal June 30, 2011

Posted by Giovanni in News.
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Start the waterworks, kids.

I’m going to ask you to time travel with me for a moment here, dear readers. I need you to remember back to February. Unearth your deepest, saddest memories. You’re hearing that Lost-esque piano score now, aren’t you? Your eyes are starting to well up with tears. Yes, we’re talking about that slow-motion, non-linear, gut-wrenching trailer for Dead Island that turned grown men into weeping children.

Well, I’m sure you, like most gamers, have all but forgotten about it by now, but here’s a reason to remember; that trailer just won a prize at the Cannes Lions International Festival of Creativity (No, not THAT Cannes) in the category of Internet film.

This is just another defense for the ‘video games are art’ debate. If a game can produce such an emotional experience just on its trailer alone, then surely they should be considered a serious art form. ….Oh what’s that? Dead Island actually looks like a pretty standard zombie first-person-shooter that features weapons like electrified machetes? Yep, Dead Island’s really looking like the Pere Goriot of video games here.

Behold, the digital Mona Lisa.

Dead Island is set to be released on September 6th for the X-Box 360, Playstation 3, and PC. No word on the film adaptation that was optioned days after the trailer’s release, but I imagine the studio is at the “Well that was a bad idea” stage right about now.

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